A Truthful and
They say a picture is worth a thousand words… well, when it comes to weight loss, nothing strikes home more than a few remarkable “before” and “after” shots. Unfortunately, in today’s digital age, there are many ways before-and-after photos or advertisement can be misleading. Turning slim celebrities into heftier versions of themselves (or vice versa) with subtle changes; of 10-20 pounds, can look so real which most of us cant’ differentiate the real from the fake.This campaign is to provide us with a reality check on what’s real vs. what’s fake. Here at TROIS International, we don’t hire actresses or celebrity for product endorsement nor to market a make-believe result ; only real people who faced with real problem, with real solution, demonstrate real result !